Sika Ltd
Client: Sika Ltd
Services:
Objective: Create a response driven PR campaign for multiple product streams, whilst promoting the Sika brand.
Showcasing a variety of Sika products, from basement waterproofing to roofing solutions, flooring to concrete repairs, CFA developed a strategy to promote Sika’s product ranges to several audiences.
PR & Media
Working closely with Sika’s marketing team, CFA manages the company’s PR and media relations. Working to a brief of ensuring all product areas of the company receives effective PR coverage, CFA has implemented an extremely effective campaign that ensures awareness of Sika’s products in media read by the company’s various target audiences. In addition to company news, product news and case studies, CFA has commenced a programme of technical features to reinforce Sika’s position as a leading global product manufacturer.
Digital
The overall aim of the campaign is to drive traffic to a new micro site produced by CFA and in turn generate email or telephone enquiries.
The new micro site and an 0800 number, which appear on everything we do, allows us to monitor and track enquiry levels, which we then benchmark against our campaign targets.
Our campaign incorporates traditional (trade publications – both mainstream and market specific) and digital PR, website development, SEO, email marketing and design.
