Dorma: Creative and Marketing
Client: Dorma
Services:
Marketing:
CFA was appointed by DORMA as a single source agency able to undertake all of its marketing communications, including PR, media planning and buying and creative for media – which is both on and offline.
As part of a fully integrated campaign, CFA looks for opportunities that span both online and offline to deliver a consistent message that reinforces the company’s brand across the markets in which it operates.
PR & Media
As part of an integrated marketing campaign, CFA manages all of DORMA’s PR and media relations. This includes ensuring a continuous stream of product information and case studies appear in the publications read by DORMA’s target audience. In addition, CFA is working closely with journalists across the various market sectors to place technical features to help position DORMA as clear market leaders in their field.
Creative
Working within DORMA’s brand guidelines, CFA created advertisements for the company’s five different product categories.
In addition to creative, we also manage DORMA’s media planning and booking as a single source supplier. The creative and media planning encompasses both traditional print and online and is linked to a larger marketing communications campaign which includes PR. The creative has been designed to drive traffic to a DORMA microsite where traffic can be monitored and analysed.
