Response-driven campaign for Sika

Working closely with the Sika marketing team, CFA has developed an effective digital strategy that effectively promotes each of Sika’s product ranges to the appropriate target market.

Working closely with the Sika marketing team, CFA has developed an effective digital strategy that effectively promotes each of Sika’s product ranges to the appropriate target market.

CFA produced a suite of emails with each unique email focusing on a specific Sika product, including waterproofing and flooring systems. Providing product information and case studies, a number of clear calls to action were also included to help drive responses. The emails were then sent to specific databases – including architects, engineers and contractors – to guarantee the right audience received the targeted message.

CFA has also created a new micro site and provided an 0800 number, which enables our digital team to monitor and track enquiry levels to ensure campaign objectives are met and exceeded.

Click here to see copies of the emails (email request)