CFA presents the changing ways of PR

CFA has recently delivered a comprehensive presentation to Provian Construction’s supply chain – including architects and engineers – detailing the ways that PR has changed, and how CFA has adapted to meet these demands.

CFA has recently delivered a comprehensive presentation to Provian Construction’s supply chain – including architects and engineers – detailing the ways that PR has changed, and how CFA has adapted to meet these demands.

As part of the presentation, CFA explored the growing role of digital PR and social media, when it is appropriate to use alongside traditional PR and what has to be considered when creating a digital marketing strategy.

The company also demonstrated the need to adapt writing styles to meet online requirements, with emphasis on the importance of page headings and tips on how to make copy suitable for Search Engine Optimisation (SEO).

Provian Construction is part of the Brett Group, one of the UK’s largest private construction and buildings materials groups. The company has developed a reputation as a leading Building & Civil Engineering contractor operating throughout the South East of England offering a superior construction service to clients and professionals and will undertake all scales of project up to £20m in individual size.

CFA has been providing PR, creative and branding services to Provian Construction for the past 6 years, helping to raise their profile as one of the leading main contractors within the region.

For a copy of the full presentation, click here.