CFA Finalists at CIM Marketing Excellence Awards
CFA in conjunction with client Celotex, has been named as Finalists in the CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2011.
CFA in conjunction with client Celotex, has been named as Finalists in the CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2011.
The highly competitive awards see hundreds of high profile UK companies vying for honours. Entered in the category of ‘Construction / Engineering / Manufacturing’, CFA and Celotex are up against organisations including BAM Nutall, Marshalls Plc and Rolls-Royce.
The nomination recognises a strategic marketing campaign that CFA, and Celotex’ creative agency One, devised in response to changes to Part L of the Building Regulations. As a leading manufacturer of insulation, Celotex saw an opportunity to take control of the issue and gain significant competitive advantage. The integrated campaign included advertising, direct marketing, website work, e-shots, traditional digital and PR, social media, forums and events. Set against a series of ambitious targets and supported with pre and post campaign market research the outcome saw all targets achieved.
The CIM nomination completes an extremely successful year for CFA in which we were also named as finalists in the Construction Marketing Awards 2011, organised by the Chartered Institute of Marketing Construction Industry Group (CIMCIG).
Organised by The CIM – leading international body for marketing and business development – the winners will be announced at the Grosvenor House Hotel, London on 23rd February 2012.
