CFA drives home Celotex message

CFA identified client Celotex’ landmark project for Nottingham City Homes as the perfect opportunity to demonstrate the company’s abilities to deliver low carbon, high performance insulation solutions for the UK’s ageing housing stock.

CFA identified client Celotex’ landmark project for Nottingham City Homes as the perfect opportunity to demonstrate the company’s abilities to deliver low carbon, high performance insulation solutions for the UK’s ageing housing stock.

With a multi-million pound budget to improve the thermal performance of the city’s 29,000 council homes, Nottingham City Homes commissioned extensive on-site analysis of the thermal performance of an end terrace property – including before and after thermographic images. As a result of this, the planned refurbishment works incorporated a range of insulation products from market leader Celotex.

Working with the trade press CFA has produced a series of features for the specification, contractor and distribution media to promote Celotex’ involvement in the project. With a targeted campaign, CFA demonstrated its high-quality copywriting capabilities, as well as the ability to communicate with the construction industry’s key decision makers.

To date, the Nottingham City Homes articles have generated significant coverage in key publications including RCI (Roofing, Cladding & Insulation), Specification, LABM (Local Authority Building & Maintenance), Refurbishment Projects and SiteLines.