CFA creates a Revolution for Optima
Working closely with leading manufacturer of partitioning systems, Optima, CFA has developed a structured email marketing campaign to promote the launch of the company’s cutting edge new partitioning system – Revolution 54.
Working closely with leading manufacturer of partitioning systems, Optima, CFA has developed a structured email marketing campaign to promote the launch of the company’s cutting edge new partitioning system – Revolution 54.
CFA initially produced a teaser email, prior to the product launch, alluding to the arrival of a ‘revolutionary’ new product. Following this, a new product email was sent out on the launch date of Revolution 54 to take full advantage of the strong brand message that had been created.
Offering a clean and stylish approach with concise copy and whilst following brand guidelines, the emails have provided the ideal launch pad for the company’s new system.
Email was selected as the most economical and cost-effective way to communicate the sales message to the customer base. As well as this, it provided Optima with elements of traceability to monitor the success of each email produced and delivered.
Optima is the UK's market leading partitioning specialist. The company offers a service that combines the design, development and installation of a wide range of partitioning systems, including silicone and dry jointed glazing, demountable system partitions, advanced system drywall and doors and frames. CFA has been working with Optima for the past 3 years, providing PR, creative and now digital solutions.
