CFA To Present At Next Weeks's CIMCIG Event
CFA, in collaboration with insulation manufacturer Celotex, will be presenting at next week’s CIMCIG event.
CIMCIG is the Chartered Institute of Marketing's Construction Industry Group. The aim of the group is to provide professional marketeers within the construction industry with access to vital information that will aid their work activities.
The half day event, entitled ‘Communicating with construction industry decision makers’, will see the presentation of some of the latest research into communicating with construction decision makers and suggested methods to make them aware of companies and their products and services. With suggestions from some of the construction industry’s leading communications agencies, supported by case study examples, the event is an opportunity to review the choices and share ideas.
Having helped deliver a highly successful marketing campaign for Celotex, focusing on the changes to Part L of the Building Regulations, CFA along with Celotex will be providing a case study of best practice. The case study will look at the campaign targets and objectives, activities undertaken and how the success of the campaign was measured.
The event takes place at the Building Centre on Store Street, London on the 15th February. For more information, visit www.cimcig.org.
