News
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CFA To Present At Next Weeks's CIMCIG Event
CFA, in collaboration with insulation manufacturer Celotex, will be presenting at next week’s CIMCIG event.
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CFA Secures Two Year Prospectus Contract with Hadlow College
Kent-based full service marketing agency, CFA, has secured a two year contract to deliver new full time and part time prospectuses to Hadlow College, one of the UK’s leading land based colleges.
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CFA Supports UCA Creative Challenge
Marketing agency CFA has pledged its support to the UCA (University for the Creative Arts) Creative Challenge, a cutting edge, industry-led, educational programme that tests the applicability of UCA students’ innovative ideas in the context of the triple bottom line agenda - which values profit, people and the planet equally. The challenge gives the students exposure to real world demands, thus developing the skills and know-how needed to succeed in the workplace and be an asset to any company they work for.
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CFA Announced as One of Fastest Growing Marketing Agencies in the UK
Marketing agency CFA has today been announced as one of the fastest growing agencies in the UK.
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CFA's Client Takes Starring Role on Channel 4
CFA's client Lime Technology is featuring on a two-part Channel 4 series starting tonight.
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CFA Appointed to Manage PR for Kent2020 Vision LIVE
Maidstone based marketing agency CFA, has been appointed to manage the PR for Kent’s premier business-to-business exhibition – Kent2020 Vision LIVE.
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CFA Finalists at CIM Marketing Excellence Awards
CFA in conjunction with client Celotex, has been named as Finalists in the CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2011.
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CFA MD Presents Best Product Launch Award At CMA 2011
At the prestigious Construction Marketing Awards (CMA) 2011, CFA’s Managing Director David Ing presented SitexOrbis with the award for the Best Product Launch for the company’s solid, innovative and targeted launch of its videofied alarm solution.
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CFA Helps Cantillon Win Two World Demolition Awards
When CFA client Cantillon required assistance with its World Demolition Awards 2011 entry submissions, CFA used its extensive copywriting and marketing expertise to help the demolition contractor create entries that saw the company scoop the Safety Award and World Demolition Contractor of the Year accolade.
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CFA Welcomes Six New Team Members
CFA is delighted to welcome six new members to the team, reflecting the company’s continued structured growth.
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CFA Shortlisted For Agency Of The Year 2011
CFA has been shortlisted in the category of Agency of the Year at the prestigious 2011 Construction Marketing Awards, an event universally recognised as a unique and highly regarded measure of excellence in construction marketing and business development.
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CFA Goes On Site At Europe’s Largest Onshore Wind Farm
This month has seen CFA visit the site Whitelee, Europe’s largest wind farm as part of a site visit with Sustain magazine on behalf of client Balfour Beatty Engineering Services (BBES).
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Colin Awarded Associate of the Year by the CCS
CFA Chief Executive Colin Felton was recently awarded Associate of the Year by the Confederation of Construction Specialists (CCS). Colin was presented with the prestigious award at the Confederation’s AGM on June 17th, 2011 at the RAF Club in Piccadilly.
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CFA drives home Celotex message
CFA identified client Celotex’ landmark project for Nottingham City Homes as the perfect opportunity to demonstrate the company’s abilities to deliver low carbon, high performance insulation solutions for the UK’s ageing housing stock.
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Balfour Beatty Engineering Services appoints CFA
Balfour Beatty Engineering Services (BBES), one of the UK’s leading mechanical and electrical contractors, has appointed CFA to provide PR services.
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Embankment PR breaks new ground
CFA has recently helped global building product manufacturer Sika to promote a highly complex project – a major strengthening programme on the London Underground which has seen strengthening to over 90 cast iron beams marking the UK’s largest ever application of ultra high modulus composite reinforcement.
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CFA presents the changing ways of PR
CFA has recently delivered a comprehensive presentation to Provian Construction’s supply chain – including architects and engineers – detailing the ways that PR has changed, and how CFA has adapted to meet these demands.
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CFA creates a Revolution for Optima
Working closely with leading manufacturer of partitioning systems, Optima, CFA has developed a structured email marketing campaign to promote the launch of the company’s cutting edge new partitioning system – Revolution 54.
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CFA is 25 years old!
On 1st July 2011, CFA celebrated its 25th anniversary. From those humble beginnings of Colin Felton and a typewriter, CFA has grown into one of the largest full service agencies in Kent and one of the largest agencies in the UK to specialise in the built environment.
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Combisafe PR in safe hands with CFA
CFA has been appointed to provide marketing and PR services for Europe’s leading provider of safety at height solutions – Combisafe International.
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CFA Supports CMAs
As one of the leading full service agencies to specialise in the built environment, CFA is delighted to announce it is an official supporter of this year’s Construction Marketing Awards.
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Response-driven campaign for Sika
Working closely with the Sika marketing team, CFA has developed an effective digital strategy that effectively promotes each of Sika’s product ranges to the appropriate target market.
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Cygnum appoints CFA
CFA has been appointed by Cygnum, one of the UK’s leading suppliers of timber frame and engineered timber structures.
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What Do We Do, How Do We Do and Why We Do?
Want to know more about the services that CFA offers and the difference we make to our clients businesses? Want to know what we do, how we do it and why we do?
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CFA delivers Celotex Part L campaign
CFA and insulation manufacturer Celotex saw recent changes to Building Regulations as a prime opportunity to maximise press coverage and further strengthen the company’s reputation within the construction industry.
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CFA toasts new Chapel Down site
Award-winning wine suppliers Chapel Down turned to CFA for the design and build of the company’s brand new website.
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CFA completes RBLI 2010 annual report
CFA has recently completed the design, production and print of the Royal British Legion Industries (RBLI) 2010 annual report.
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What is The Future of PR? Where does it fit in with the digital world?
In the last 12 months, the media has been through a massive change and there are bigger changes to come. The recession has fast-tracked the progression of digital media...
Read more...What is The Future of PR? Where does it fit in with the digital world?
In the last 12 months, the media has been through a massive change and there are bigger changes to come. The recession has fast-tracked the progression of digital media with recent research reporting that for 90% of people, the Internet is now their primary source of information. Printed media is now on the back foot and digital media is exploding. So what is the future of printed media? Are magazines and newspapers going to become a novelty rather than a necessity? Is social media a fad or is it part of the future? Is it enough to just have a good online presence/website? And how will all of this affect me and my business?
Earlier this year our Managing Director, David Ing, jointly hosted a CIM (Chartered Institute of Marketing) event entitled ‘Content is King, Conversation is Queen’ looking at these specific issues.
The presentation looked at the fact that the Internet has changed and it has changed all of us. The Internet used to be one dimensional. We searched for content and we read what we found. Rarely would we comment on it and we certainly didn’t get the opportunity to share it with all our friends. Much like the interruptive adverts that we sat through in front of the TV, we took what we were given and if it was good we would respond by buying something. We believed what we were shown, the best website or advert would win, the ‘Content was King’. Today’s Internet, and indeed all our media, has changed. No longer do we believe what we are shown.
Today, thanks in most part to the advancement of web technologies we are more interested in what other people think of that brand’s products and services than we are of the adverts. These technologies are known as social media and are the number one online pastime for millions of Internet users. The traditional branding activity (which includes your static corporate website) and PR will still drive awareness but instead of pushing to purchase, people now reach out on the Internet to seek opinion and conversation. The Internet has become sociable!
You can have great content but if no-one is talking about it then it’s worthless. You need a Queen who is the eyes, ears and conversation to your King’s content. To be successful today you need to be participating in both the content creation and the conversation about the content. But does all of this digital world mean that printed publications are redundant? Are we seeing the beginning of the end for newspapers and magazines?
As a full service agency CFA has had to change the way it approaches PR and the way it tackles journalists and news distribution for its clients. We have had to look at and respond to the tangible benefits of social media for our clients, the conversion of printed publications to online resources and the changes in the delivery of news and information for our clients.
To find out more about these very real changes contact us at info@cfa-group.com or email David for a copy of the presentation slides at david@cfa-group.com.
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CFA completes third prospectus for Hadlow College
CFA has just completed the design of Hadlow College's student prospectuses for 2010-2011.
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DORMA Appoints CFA
CFA has been appointed by DORMA the global market leader of door controls, automatics, glass and movable walls.
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Fourth Award Shortlist at CMA 2010
CFA has been shortlisted at the prestigious CMA (Construction Marketing Awards) 2010 in the category of ‘Agency of the Year’.
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CFA is top 3 KEiBA awards finalist!
For the second year running CFA has been selected as a top 3 finalist in the Best Business from the Creative Industries category at the Kent Excellence in Business Awards.
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CFA Copywriting scores a hat-trick!
CFA Copywriting has secured four shortlists at this year's LIFT Awards for clients Renova Developments and Building Better Health - both part of Fulcrum Infrastruture.
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New site reveals green myths
The New Year has seen a host of companies turn to CFA's digital division to improve their web presence, including REM (Responsible Energy Management).
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Site in safe hands
Specialist insurance broker to the jewellery, diamond and fine art trade, Primassure, has turned to CFA's capable hands for a brand new website.
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Ecobuild 2010 a roaring success
With seven CFA clients showcasing their products and services at this year's Ecobuild, we're thrilled to report the show's huge success, which saw thousands of construction professionals walk through its doors.
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Copy with clout
With a fresh approach to award entries, the CFA copywriting team has taken the 2010 Specialist Awards by storm once again, with industry leader Cantillon taking home the coveted Demolition Award.
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Vive la difference
With no sign of slowing down, CFA has a string of new clients already on board for 2010.
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ICB shouts it from the rooftops
We are proud to announce that ICB has launched a brand new website designed by the CFA team. The site gives the company the perfect platform to show off its impressive range of sustainable roofing solutions.
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Chartered Institute of Marketing gets the CFA touch
Our very own Managing Director, David Ing, recently held the floor at a Chartered Institute of Marketing event, giving a talk on the future of social networking and how it is set to change the face of marketing.
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The hammer and nails are out as CFA receives its RAR certificate!
CFA has received its certificate from the Recommended Agency Register. Having qualified last October, the listing not only allows prospective clients to see CFA's capabilities, but it also allows existing clients to rate the company on its successes.
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CFA Shortlisted For Agency Of The Year 2011
CFA has been shortlisted in the category of Agency of the Year at the prestigious 2011 Construction Marketing Awards, an event universally recognised as a unique and highly regarded measure of excellence in construction marketing and business development. Read more...
