CRISIS COMMS - KEEP CALM AND CARRY ON
Posted by CFA Marketing on 09 August 2017
By its very nature, the construction industry is a high risk industry. Health and safety has improved considerablyRead More
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THE DEVELOPMENT OF THE INFOGRAPHIC IN CREATIVE COMMUNICATIONS
Posted by CFA Marketing on 18 July 2017
Arguably, one of the earliest uses of infographics (or pictograms) was the paintings that stone age man so beautifully adorned the walls of his cave with around 40,000 years ago. The paintings would most typically depict animals such as bison and deer and there are many theories behind the reasoning for their existence. Nobody knows for sure of course, butRead More
GOLDFISH, MICROSOFT & DIMINISHING ATTENTION SPANS
Posted by CFA Marketing on 21 June 2017
We have all heard of the phrase, the memory of a goldfish, but is it true? It’s claimed that goldfish have a memory of just 9 seconds and this fact is then used to reinforce the point that research has shown that humans can only concentrate for 8 seconds. So putting the goldfish to one side for a minute, if we as consumers only have a concentration spanRead More
DON’T THROW THE MARKETING EFFECTIVENESS BABY OUT WITH THE BATHWATER
Posted by CFA Marketing on 20 June 2017
Marketing is about conveying messages to audiences with a view of bringing about a desired result. For example, ‘Soft Drink Company Ltd’ takes out a full page advert in a consumer magazine to tell readers about its new soft drink in the hope that they then go and buy their product.
A simplistic scenario, granted. However, it helps demonstrate theRead More
WHAT THE MANIFESTOS OFFER THE CONSTRUCTION INDUSTRY
Posted by CFA Marketing on 07 June 2017
We have a general election fast approaching, which based on recent decisions (BREXIT, US elections) I think it is fair to say is difficult to call – or at least, we are all more prepared for the unexpected!
All of the major parties have now released their manifestos but what do they promise the construction sector?
Here we look at each and reviewRead More
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