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DON’T THROW THE MARKETING EFFECTIVENESS BABY OUT WITH THE BATHWATER

DON’T THROW THE MARKETING EFFECTIVENESS BABY OUT WITH THE BATHWATER

Posted by CFA Marketing on 20 June 2017

Marketing is about conveying messages to audiences with a view of bringing about a desired result. For example,

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  • WHAT THE MANIFESTOS OFFER THE CONSTRUCTION INDUSTRY

    WHAT THE MANIFESTOS OFFER THE CONSTRUCTION INDUSTRY

    Posted by CFA Marketing on 07 June 2017

    We have a general election fast approaching, which based on recent decisions (BREXIT, US elections) I think it is fair to say is difficult to call – or at least, we are all more prepared for the unexpected!

    All of the major parties have now released their manifestos but what do they promise the construction sector?

    Here we look at each and review

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  • Questioning the consumer journey

    Questioning the consumer journey

    Posted by CFA Marketing on 23 May 2017

    It’s been thought that the customer’s journey happens in three simple stages; Discover, Explore and Justify. By these terms I mean the journey of, firstly, customers finding you, whether that’s through adverts, social media or word of mouth. Then, how they find out more about you, e.g. by visiting your website and then justify purchasing, as this is

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  • MAY’S REVIEW OF THE INDUSTRY

    MAY’S REVIEW OF THE INDUSTRY

    Posted by CFA Marketing on 23 May 2017

    For many, the year to date has been a good one. Projects that have been postponed are now starting to make their way onto site and there is no doubting that the number of new housing sites has grown considerably. But is this just smoke and mirrors? How is the construction industry really performing?

    The following facts and figures have been reported by

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  • The Three T’s of Video for Marketing the Construction Industry

    The Three T’s of Video for Marketing the Construction Industry

    Posted by CFA Marketing on 11 May 2017

    In 2005 online video was born when YouTube was founded. Fast forward 18 months and the video hosting site was the 5th most popular web destination. YouTube allowed audiences instant access to a whole range of topics. Want a work out to help you get the perfect beach body? Take your pick. Looking at how to complete that level on your latest computer game?

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